Hello · வணக்கம் · नमस्ते

लोकाः समस्ताः सुखिनो भवन्तु

Lokāḥ Samastāḥ Sukhino Bhavantu
May all beings find happiness and freedom. May my actions help bring joy and liberation to everyone.

Hello! I'm Balakumar Muthu, an International Award-Winning Technologist, TEDx Fellow, and Entrepreneur recognized with the Top 50 Asia Innovation Award from SingTel in Singapore, Top 100 Startups Award from NASSCOM, First Prize Winner of the Java Master Award & Duke's Choice Award from Sun Microsystems and BenQ Siemens Germany, and the Red Herring Asia Award for technology innovation.

With over 19+ years as a multidisciplinary software consultant and architect specializing in UI/UX design and product engineering, I've worked with businesses ranging from B2B/B2C startups and SMEs to enterprises and Fortune 500 companies, with a particular focus on Japanese companies. I have extensive experience in designing, building, and scaling exceptional web applications, SaaS platforms, Social Networking Services (SNS), e-commerce sites, online marketplaces, and enterprise applications to address both technology and business challenges across various domains.


My Entrepreneurial Journey

↪ some of my notable early startups and ventures


I specialize in most aspects of web business, including Product creativity, design, development, strategy, and scaling growth. Throughout my entrepreneurial career, I have launched various startups, successfully scaled and sold a few businesses from scratch to successful exits, and learned invaluable lessons from ventures that didn't succeed — while also mentoring few startups. Listing some of my notable previous startups and ventures:


LoveLogger

↪ founder | product & design architect

As an entrepreneur, my journey began in 2007 when I founded LoveLogger, the world's first private pair-blogging social platform for any two people, which received a massive viral response from China, Hong Kong, Japan, and South Korea. LoveLogger was awarded the "Asia's Top 50 Apps Award" (winner lists) from SingTel Singapore and the "Red Herring Asia Award" for Technology Innovation. I conceived the idea and did all aspects of product engineering for the LoveLogger website, including UI/UX design, branding, architectural framework, and web cloud hosting, successfully scaling the platform from zero to over 80,000+ users before its exit.

LoveLogger was featured in many prestigious internet magazines, including Yahoo! Japan, MSN Japan, Infoseek, Japan.Internet.com, Livedoor, 100 Shiki Japan, Sina.com, Yantai News China Newspaper, Kaoshi China, and various other popular Asian publishers. → Learn More


Coworkable

↪ founder | product & design architect

In 2013, I founded Coworkable, an early pioneer in the coworking space industry. Coworkable is a global network and community for discovering and renting affordable, accessible Coworking spaces, Shared office spaces, desks, Business centers, and meeting rooms in the Asia-Pacific region.

Coworkable gained significant recognition in the startup ecosystem, being selected as one of the Top Startups at the NASSCOM Product Conclave. I conceived and did the entire product engineering for the Coworkable website, designing and developing the entire UI/UX, architectural framework, web cloud hosting, and branding, successfully scaling the platform from zero to listings from 387 cities across 42 countries in the Asia-Pacific region before its successful exit. Coworkable.com also served team members from various leading global organizations including Google, Zoho, Citibank, BBC News, JLL, Serv Corp, and Coca-Cola.

Coworkable also forged strategic partnerships and collaborated with prominent organizations, including World Startup Fest, Coworking Europe Conference, Global Coworking Unconference Conference (China), Startup Weekend, BarCamp Bengaluru, YourStory TechSparks, Coworking India Conference, World Office Expo Conference, BITS Pilani's Conquest Entrepreneurial Center, Devspace Conference by VIT & Computer Society of India, STARup Summit, Tomorrow's India Conference, and Construkt Startup Festival, among others (view full list). → Learn More

Note My current and ongoing ventures are not listed here for business reasons.


My Core Tech Expertise

↪ end-to-end web applications are my specialization—ux/ui design, development, and scaling


UI/UX Product Engineering Expertise in crafting human-centered, intuitive experiences through Design Thinking, User Research, Cognitive Science, User Experience (UX) Design, User Interface (UI) Design, Interaction Design, Prototyping, Usability Testing, Information Architecture, Product Design, Frontend Design, Dashboard & Portal Design, Typography, and Branding.

Full-Stack Product Development Building and scaling exceptional experiences across Web applications, SaaS platforms, E-commerce, online marketplaces, social networks, payment gateway integration, content management systems (CMS) and enterprise applications.

Server & Cloud Infrastructure Cloud Computing, Open-Source Technologies, Linux Server Administration, Ubuntu Server, Linode Cloud Server, Web Hosting & Server Setup, LAMP Stack, Apache, Docker, Server Administration, Server Hardening, Firewall Configuration, Web Security, DNS Management, Email Server Setup, Backup & Recovery, Server Migration, and Server Monitoring.

Artificial Intelligence (AI) & Emerging Technologies Building intelligent automation, AI-driven products, Generative AI (Gen AI), Large Language Models (LLMs), AI Agents, Prompt Engineering, Computer Vision (CV), Open Source AI Models and Robotics.

Growth Hacking & Digital Marketing Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Copywriting, Creative Campaign Development, Landing Page Optimization, Marketing Automation, Google Analytics, Keyword Research, Market Share Analysis, Pay-Per-Click (PPC) Advertising, Google Ads, and Brand Positioning.

Industry Domains Experience spans across multiple industry domains, including Social Networking Services (SNS), Job Portals & Recruitment Platforms, Real Estate Technology (PropTech), Education Technology (EdTech), Retail Technology (RetailTech), Logistics & Supply Chain Technology, Content Management Systems (CMS), and Cloud Architecture.


Awards & Recognitions

↪ some of my selected honors and achievements



Google India Selected as one of the Top 5 Finalists for Google India out of 16,000+ applicants, advancing through 8 rigorous rounds of technical interviews. During the Google India's interview process, I developed and demonstrated Google Kids — an original search engine prototype designed specifically for children, covering homework help, lesson search, age-appropriate games, puzzles, brain teasers, rhymes, fairy tales, a dictionary, and curated content groups — all within a safe, child-friendly environment.

NASSCOM – Top 100 Startups Award My startup was selected as one of the Top 100 Startups to be showcased at the NASSCOM Product Conclave (NPC) — Asia's premier platform connecting product companies and startups with global software industry leaders.

SingTel - Asia's Top 50 Apps Award My startup LoveLogger — the world's first collaborative blogging and private social network for pairs — was honoured with the Asia's Top 50 Apps Award by SingTel, Singapore (winner lists), and the Red Herring Asia Award for Technology Innovation. The platform was also featured across leading magazines and digital publications in Japan, Korea, and China.

Java Master & Duke's Choice Award First Prize Winner of Java Master Award contest, conducted by Sun Microsystems and BenQ Siemens Germany. Received Sun Microsystems Duke's Choice Awards - 10 Year Celebration of Java Technology and Sun Microsystems appreciation for my contribution to the early versions of Java Platform.

TEDx Fellow Recognized for innovative thinking and selected to share ideas worth spreading that inspire change on the TEDx stage.

Certified Yoga Instructor An Officially Certified Yoga Instructor and Practitioner Specializing in Hatha Yoga. As an alumnus of Ramakrishna Mission, I approach yoga as a profound lifelong journey of learning and self-discovery. My yoga practice is rooted in the holistic teachings of Swami Vivekananda, Yogacharya B.K.S. Iyengar, and the Swami Sivananda tradition.

Korea Honorary Reporter Selected as the Official Honorary Reporter for the Korean Culture and Information Service of the Ministry of Culture, Sports and Tourism to promote South Korea to Indian audiences by showcasing its travel, culture, and food through my articles.

Top Blogger, India - Tech & Travel Category I started tech blogging in 2002 during my early days and listed as the 'Top 30 Tech blogger' by 'Blog Street India' and rated as the 'Top 50 Tech Blogger'. My Tech blog is also listed as Favorite Blog lists at their Official Sun Microsystems Web Blog. My Tech blog posts have also been featured at Google Blogoscoped.com, Netscape.com, Java.net, Webpronews, Planet Mozilla, Linux Toy and few other popular blogs. My travel journal, Casual Walker, is ranked as one of the top 50 photo travel blogs in India.

W3C HTML5 Working Group & Internet Society (ISOC) India Served as an early contributing member of the World Wide Web Consortium (W3C) HTML5 Working Group, which was responsible for developing the HTML5 specification and advancing it to formal W3C Recommendation status. Also a member of the Internet Society (ISOC) India Chapter, supporting internet development and advocacy .

Wikipedian Contributed to 100+ Wikipedia pages across Indian culture, Computer & Internet Technology topics, improving technical knowledge accessibility for a global audience.


Travel & Culture Photo-Documentary Journal

↪ capturing my unique indian travel & culture experiences


Casual Walker

Casual Walker is an travel + culture photo journal and is one of the top 50 travel blogs in India — a curious discovery journal that I started in 2017, having travelled across 637 cities and locations, and authored 650+ travel photo guides, finding, exploring, and documenting uniquely authentic local photo stories, guides, and tips.

Casual Walker, visually discover and showcase thoughtful documentary photography stories and guides covering Travel Adventures to Timeless Indian Traditions, Ancient Indian Temples, Mesmerizing Art Galleries & Exhibits, Cultural Events & Festivals, Museums & Historical Sites, Vibrant Flavors of Local Indian Food and Culinary Delights, Dance Performances & Art Forms, Hotels and Stays, Yoga & Vedas, Wildlife, Nature & Living, and Reviews.

Casual Walker's work has been featured in Hinduism Today Magazine, British Council India, Outlook Traveller, The Better India, Vice, Tripadvisor, Times of India (TOI) – Chennai Chance-ey Illa, Puthiya Thalaimurai TV, Thanthi TV, Citizen Matters, Mylapore Times, Many YouTube Channel, and various other medias. → Learn More


My Early Community & Open Source Involvement


Richard Stallman (RMS) & David Axmark at IIT Madras

↪ Met Pioneers Who Inspired My Open-Source Advocacy Journey

Had the privilege of meeting two towering figures of the open-source world — Richard Stallman (RMS), founder of GNU and the Free Software Foundation, and David Axmark, co-founder of MySQL — at IIT Madras, engaging directly with the pioneers who shaped the foundation of modern free and open-source software. → Learn More


WikiCamp Conference India — with Jimmy Wales

↪ Official Event Brand Designer | Met Visionaries Who Inspired Free Knowledge Movement

Had the honour of meeting Jimmy Wales, co-founder of Wikipedia and the Wikimedia Foundation, at WikiCamp Conference India — an event dedicated to advancing the open-source knowledge and free information movement across the country — for which I also conceptualised and executed the official WikiCamp event brand logo, delivering a cohesive visual identity that represented the spirit of the open knowledge movement. → Learn More


Mozilla Firefox India — Early Advocate

↪ Firefox 1.0 → Firefox 2 Launch

As an early adopter of the Mozilla Firefox browser since version 1.0, co-organized and championed the inaugural Mozilla Firefox Party India, commemorating the landmark release of Firefox 2 and helping build initial momentum for the open-source browser movement in India. → Learn More


DevCamp India Unconference

↪ Official Event Brand Designer — first edition

Designed the official visual identity and event brand for the first edition of DevCamp India Unconference — one of India's earliest developer-focused community events — establishing its foundational design language and public presence. Event organized by Zoho Corporation, Thoughtworks, and OrangeScape (Kissflow). → Learn More


Ubuntu Linux — Early Advocate & Community Builder

↪ Ubuntu Supporter since Version 4 (Warty Warthog era)

A steadfast supporter of Ubuntu Linux since its earliest releases, and organiser of the "Ubuntu Dapper Drake T-Shirts Contest" — a grassroots community initiative designed to generate awareness, enthusiasm, and adoption of Ubuntu Linux across India, furthering the open-source movement at the community level. → Learn More


BarCamp / BlogCamp / IdeaCamp

↪ Unconference Pioneer & Co-Organiser

Co-organized and actively contributed to some of India's earliest and most influential unconferences — BarCamp Chennai, BlogCamp, and IdeaCamp Pune — and also served as one of the key sponsors and supporters of BarCamp Bengaluru's early edition, collectively helping establish a culture of open, community-driven knowledge exchange in the Indian tech ecosystem.


Sun TechDays · BEA Dev2Dev · Google / Oracle Developer Days

↪ Technology Conference Participant

Participated in an array of premier technology conferences during their formative years in India, including Sun TechDays, BEA Dev2Dev Days, Oracle Developer Forum, and Google Developer Days — maintaining consistent engagement with global technology movements at the ground level.


Yahoo! GeoCities — Tech Blog

↪ my tech blog built on geocities in 2000

Established a tech blogging presence on Yahoo! GeoCities at "geocities.com/i5bala" as early as 2000 — positioning as one of India's early personal web publishers at a time when blogging was virtually uncharted territory in the country. → Learn More


Personal Interests

↪ my favorite hobbies, activities, and passions


I travel extensively, mostly on solo trips, and love backpacking and trekking. I'm deeply drawn to minimalism and simple living, and have zero presence on most social media platforms. I enjoy immersing myself in exploration, photography and nature, and love reading books. As a Certified Yoga Instructor and Practitioner, I'm fascinated by the depth of Vedanta, Yoga, and Zen philosophy, art, and culture — particularly Indian, Japanese, and Korean traditions. I love spending time with my dog and tinkering with personal DIY projects. I'm also a huge fan of classic Western movies and comics.


CONTACT ME

↪ send me a message drop me a line and let's talk


I'm passionate about connecting with fellow entrepreneurs, innovative minds, and creative thinkers. Whether you have a project in mind or you're looking for a UI/UX product designer, design advisor, product engineer, or long-term design partner — feel free to drop me a line. Want to work together, grab a coffee, or just say hello? Great! Personally, I have zero presence on Facebook or Twitter — feel free to ping or text me directly.



My Works featured at press / media


My works have been featured and covered by a diverse range of medias — including ZDNet Asia, Economic Times, Times of India (TOI), Hinduism Today Magazine, British Council India, Yahoo! Japan, MSN Japan, Infoseek, Japan.Internet.com, Livedoor, 100 Shiki Japan, Sina.com, Yantai News China Newspaper, Kaoshi China, Shm.com.cn, Outlook Traveller, Tripadvisor, Vice, Google Blogoscoped, Netscape.com, Java.net, Webpronews, Planet Mozilla, Linux Toy, DeveloperIQ, The Better India, Citizen Matters, Mylapore Times, Puthiya Thalaimurai TV, Thanthi TV, and many other prominent Asian, Indian, and global publishers and broadcasters. Notably, Java.net published my Java Duke Holiday Pictures , selected from thousands of submissions.

My Current Reading List: Books


❝ If you only read what everyone reads, you can only think what everyone thinks.❞


My Travel & Culture Photography Journal


Contact & Reach me


I'm passionate about connecting with fellow entrepreneurs, innovative minds, and creative thinkers. Whether you have a project in mind or you're looking for a UI/UX product designer, design advisor, product engineer, or long-term design partner — feel free to drop me a line. Want to work together, grab a coffee, or just say hello? Great! Personally, I have zero presence on Facebook or Twitter — feel free to ping or text me directly.


Self - made man

the statue I greatly admire & the principle I strongly believe

“... left to his own devices, man will use his god-given talents to be creative, productive, & prosperous...”
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Design and Usability Issues/Errors in Rediffmail.com !!

Last week, I created a new Mail account for one my personal use in Rediff.com’s Rediffmail.com. It is one of the most popular Mailing service used by most Indians all over the world since 1996. While I am browsing the site, I could see some of the basic Design and Usability Issues in Rediffmail. Here I am listing some of them:

In the Home page of ‘Rediff.com’, the header Icons on the top, can be used the web space more effectively. The blank space on the left [1] and right [2] side, seems to be bit odd to the user and they could be used to showcase other Rediff’s services like Rediff Bol, Rediff Blogs, Rediff Photos, etc, like we have in Yahoo! Mail.



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[click to see the full size image]


When I am getting started with Rediffmail, to create a new account, the registration form seems to be breaking the order. In the ‘Password Reminder Information’, I could see the field like Country, City and in ‘Tell us about yourself’ section we have State and PinCode fields. They must have them grouped in ‘Tell us about yourself’ section. There no specification to the user, which is optional or mandatory field, by providing a ‘*’ near the mandatory fields. I ignored the Occupation filed thinking that would be an optional field, but that is mandatory field, I could know only when I submitted the form.



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Copyright message in the footer, still with copyright to 2004. This is not a big issue but still it has to be changed.



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Next, I started with composing a mail and tried with attaching some files. When I finished attaching the files, I couldn’t find the ‘Done’ button. Look I have attached only 3 files, but there are 4 files in the list. Look at the first one item in the list ‘List of attached file(s)’; actually it is label to the list, which has to be shown as label not inside the List item itself, but outside the item list. It confuses the user; I can even able to select that first item too!!




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The Done button is just hiding; I have to scroll to the right to get the ‘Done’ button. New users obviously must find it difficult; have to search for the all the buttons. More over they also prevented the maximizing the page.



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After I have attached 3 files and returned back to mail composer, I could see only one file. The attached files can be displayed in listed order to see all the attached files.



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Distracting user mostly with frequent popup like this, this popup is of no much use as most of the browsers have popup blockers, which promptly stops them.



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[click to see the full size image]

In the ‘My Settings’ page, the ‘Personal Information’ and ‘Manage your Mail’ strips color pattern at first looks like Google Adsense ads. I think the color pattern has to be changed to merge with the theme.

 click to see the full size image


[click to see the full size image]


When I landed on the Customer Care page, it has two buttons in bottom of the page with two different colors; one button is in pink color and other looks like a normal button, I couldn’t understand what they convey to the user. Once again look at the Copyright still in 2003.

 click to see the full size image

[click to see the full size image]


When I moved to Upgrade Rediffmail page, I could see two copyright messages in the footer, with copyright to 2004. I think they have to upgrade the year first and remove the extra footer next.



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These are some of the issues, I could see very well in just a single instance of my analysis of the website. They just seems to be very simple, but they really matter to maintain the standard and quality of a website and could obviously reduce the sites reliability. I feel Rediffmail, has to improve their user experience, especially by improving their User Interface and expect their services to continue great like now, until then they can’t compete with other major players. Hope Rediff hear me ...

--
Balakumar Muthu

Update: I have sent this post to Rediff.com's Customer care and to the CEO of Rediff. Although I haven't received any official information from them, I could find the changes I have pointed out especially their Home page. 



6 Comments:

At 8:23 PM, Anonymous Anonymous said...
Very good experimentation Bala! Did you contact thier team with this post ? Indeed all these issues are silly and I am wondering how did they ever forget to fix thos.

They need to learn a lot rather than earn a lot from those stupid pop-up ads !

Cheers,
Dreamchaser
 
At 5:29 PM, Blogger Deepak Vasudevan said...
Bala,

Real tough test results to rediffmail.com. Did you send the results to Rediff CustomerCare? Any responses?

Rediff claims to be a top Indian website among all countries in the world.

They should treat this as a high priority and correct it, since otherwise it presents a bad image to the country too.
 
At 5:58 AM, Anonymous Anonymous said...
Great effort, wish Rediff had noticed your critique.
 
At 3:13 PM, Blogger balakumar said...
This comment has been removed by a blog administrator.
 
At 5:27 PM, Blogger balakumar said...
First of all thank you guys for your note :)... I have sent a mail to rediff's customercare, but NO reply... !!
 
At 12:50 PM, Anonymous Anonymous said...
Great observation, I hope Rediff hears this and carries the necessary changes to enhance the user experience.


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